Landing Page Best Practices Adwords

Landing page best practices.

Landing page best practices adwords.

Adwords landing page experience best practices posted august 24th 2017 by kirti filed under google ads tips. In addition to the fact that post click landing pages make visitors more likely to convert google rewards you with a better ad rank if you follow adwords post click landing page best practices. Driving ads to a well optimized landing page for the primary keyword with a conversion opportunity is always best practice when it comes to adwords. The page you send customers to after clicking your ad commonly referred to as a landing page can have a huge impact on your advertising effectiveness and budget by following a few landing page best practices you could see your ad bid prices drop users spending more time on your site and hopefully more overall sales or leads generated.

You may find it necessary to use a different landing page specific to each ad group. If this is a possibility within your industry and business model i highly recommend using a landing page over your homepage in almost every circumstance. I have put together some guidelines to help you create the best ppc landing pages for your google ads adwords account. Search advertising accounted for 50 of internet advertising revenue in the first half of 2016.

A positive landing page experience propels a visitor s decision making into positive actions. Based on google s internal data and vetted by the people that built google ads this series helps form the foundation of your paid search strategies. Align your landing page with the goal of your ad campaigns. Keep it simple with clear and concise messaging.

Use formatting such as headings to grab the customer s attention and to make the page easy to read. Not only does a landing page allow you to present a focused carefully selected call to action and customize the experience you present on click through to match the. Test and improve landing pages. The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish.

Ensure your messaging is focused on one thing. Whether you re using a plug and play solution like marketo or hubspot or unbounce to make your landing pages or you re having an in house dev team build them out you can swear by these 11 landing page best practices for better pages and of course more conversions. In fact in an analysis of 455 pages put through the unbounce landing page analyzer we saw on average dedicated landing pages converted 65 higher than website pages. It s intended to help you get the most out of google ads.

Adwords rewards those serving up ppc landing pages. Landing page layout via unbounce. Google ads best practices series provides strategic advice on core search engine marketing tactics.